georgia on my mind

The last four years have been deeply enlightening on a personal level. I have discovered I am a far more politically-focused person than I previously believed, and that donating/sharing information just wasn’t going to be enough. So when an opportunity popped up to work on the Ossoff and Warnock campaigns for the 2021 Georgia run-off election, I was all in.

Creatives for Georgia is a coalition of strategists, cinematographers, art directors, copywriters, and more—all with the same goal in mind: flip the United States Senate. My personal work on these campaigns ranges from social media strategy to copywriting to voiceover work, all as part of larger projects that aim to have a real impact. As a whole, the experience feels invaluable.

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fighting the current narrative around mail-in voting

Sometimes I can’t even believe that this is an issue, but then again, the last 12+ months have felt like a fever dream, so I guess anything is possible.

client: Georgia Democrats

challenge: make mail-in vote seem like what it really is — legitimate

insight: republicans now look to other republicans blindly for guidance

strategy: “but mom, everybody else is doing it”

platform: instagram/social media

 
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jon ossoff

redefining “radical”

client: Jon Ossoff for U.S. Senate

challenge: umbrella catch-all response for the “radical liberal” argument

insight: Perdue won’t even show up for a debate, let alone to do his job

strategy: what’s so radical about that?

platform: spot / 15-30 seconds

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